Customer reviews are essential for building trust and boosting sales. Adding review widgets to your website can increase conversions by up to 270%, improve SEO with user-generated content, and even encourage customers to spend 31% more. Below is a quick look at 10 popular review widgets and their key features:
- VisiHero: AI-driven responses, customizable displays, and free plans for small businesses.
- Yotpo: AI-powered review collection, photo/video reviews, and seamless e-commerce integrations.
- Judge.me: Unlimited reviews, multilingual support, and over 100 integrations.
- Trustmary: AI-selected impactful reviews, video testimonials, and targeted display options.
- Elfsight: Multi-source aggregator with advanced filtering and customizable layouts.
- Bazaarvoice: Enterprise-level syndication, sentiment analysis, and Google integration.
- Okendo: Shopify-focused with advanced customization and scalable pricing.
- EmbedSocial: Google review sync, AI tools, and flexible templates.
- Site Reviews: WordPress plugin with spam protection and advanced customization.
- Stamped.io: Combines reviews with loyalty tools, AI analytics, and social commerce features.
Quick Comparison Table
| Widget | Free Plan | Key Features | Best For |
|---|---|---|---|
| VisiHero | Yes | AI responses, SMS/email review requests | Small to medium businesses |
| Yotpo | Yes | Photo/video reviews, Smart Prompts | E-commerce brands |
| Judge.me | Yes | Unlimited reviews, multilingual support | Shopify users |
| Trustmary | Yes | Video testimonials, A/B testing | Lead generation |
| Elfsight | No | Multi-source aggregation, schema markup | Multi-platform businesses |
| Bazaarvoice | No | Syndication, advanced analytics | Large enterprises |
| Okendo | No | Shopify integration, custom review displays | Shopify stores |
| EmbedSocial | No | Google review sync, AI filters | Local businesses |
| Site Reviews | Yes | WordPress integration, spam protection | WordPress users |
| Stamped.io | Yes | Loyalty tools, AI sentiment analysis | Growing e-commerce brands |
Why Add Review Widgets?
They improve trust, increase search visibility, and drive more sales. Whether you’re a small business or a large enterprise, there’s a review widget tailored to your needs.
Best Review Widget For HTML, WordPress, Squarespace, & Wix Websites
1. VisiHero Reputation Widget Suite
VisiHero brings together review collection and display into one streamlined platform. It gathers reviews from major platforms like Google, Facebook, Yelp, and Trustpilot, creating a centralized space for managing your online reputation. With automated email and SMS campaigns to generate reviews and AI-driven responses to engage with customers, VisiHero offers a layered approach to keeping your reputation in check.
Key Features
VisiHero’s AI response system takes the hassle out of managing customer feedback by automating responses and collecting reviews through personalized email and SMS requests. Its sentiment analysis tool provides a clear picture of customer satisfaction trends, while its reputation protection system allows businesses to address concerns privately before they escalate. Additional tools like trackable links, QR codes for campaign monitoring, and API integration with existing tools make it a versatile solution for businesses.
Customizable Display Options for Reviews
VisiHero’s widgets are designed for flexibility and ease of use. They’re fully customizable to align with your brand’s look and feel, and the no-code implementation means even those without technical skills can set them up effortlessly. Businesses can choose which review platforms to showcase and adapt the widget’s design to seamlessly blend into their website.
Pricing and Scalability for Different Business Sizes
VisiHero offers pricing options to suit businesses of all sizes:
- Check-In Tier: Free forever. Includes one location, AI-powered review responses, unlimited review requests, and 100 email/SMS requests per month.
- Five-Star Focus Plan: $99.00/month for up to 5 locations. Includes 300 email/SMS requests per month and video review request features.
- Reputation Concierge Plan: $399.00/month for up to 20 locations. Offers 1,000 email/SMS requests per month, API access, and webhooks.
This tiered structure makes it easy for small businesses to get started with a free plan and scale up as their needs grow, ensuring there’s an option for every stage of growth.
2. Yotpo Reviews Widget
Yotpo is a trusted reviews platform, used by more than 30,000 brands worldwide. It’s particularly popular among e-commerce businesses, thanks to its ability to gather customer feedback and boost conversion rates. With its AI-powered tools, Yotpo automates the review collection process, leading to a 10% increase in reviews and an 8% improvement in conversion rates through Smart Sorting.
Key Features
One of Yotpo’s standout features is its AI-powered Smart Prompts, which encourage customers to leave detailed and useful reviews. The platform also simplifies follow-up by automatically sending emails and SMS reminders after purchases, saving time for business owners.
Yotpo is especially effective at collecting photo and video reviews, which are highly engaging. In fact, 56% of sales come from shoppers who interact with reviews. Additionally, its AI Reviews Summary feature helps potential customers quickly understand product feedback, contributing to a 3% lift in conversion rates.
"Yotpo has been vital in understanding, do people like this product? Are they engaging with this product in the way that we want them to?" – Tom Montgomery, Co-founder & CMO at Chubbies
Other notable features include tools like Smart Filters, Top Review Highlights, Review Coupons, Community Q&A, and advanced sentiment analysis with profanity filtering. The platform also employs AI-assisted comments and compliance moderation to ensure high-quality reviews.
Integration with Platforms
Yotpo integrates seamlessly with major e-commerce platforms, making it easy to use for businesses of all sizes. It offers detailed setup guides for platforms like Shopify, Adobe Commerce (Magento), BigCommerce, WooCommerce, Volusion, and Salesforce Commerce Cloud.
For Magento 2 users, the Yotpo extension automates review requests and facilitates data sharing between platforms, streamlining operations for store owners. Shopify users, on the other hand, benefit from integrations with Shopify POS and Shopify Hydrogen, making subscriber collection and customization a breeze.
Customizable Display Options for Reviews
When it comes to showcasing reviews, Yotpo provides extensive customization options. Businesses can adjust colors, icons, typography, and microcopy to align perfectly with their brand identity. For those looking to stand out, the platform even allows replacing traditional star ratings with custom icons that reflect a brand’s personality. Premium plans offer additional customization tools, enabling businesses to refine everything from email templates to on-site review displays – all without requiring developer support.
Pricing and Plans for Different Business Needs
Yotpo offers flexible pricing to cater to businesses at various stages of growth. For smaller operations handling up to 50 orders per month, there’s a free plan available. The Growth plan starts at $15 per month, while the Prime plan begins at $119 per month, providing access to more advanced features. Larger businesses can opt for Premium or Enterprise plans, which offer custom pricing tailored to their specific needs. With a feature rating of 4.8/5 and an overall score of 4.6/5, Yotpo is a top choice for businesses looking to enhance their review strategy.
3. Judge.me Review Platform
Judge.me is a highly customizable review platform that has earned a stellar 5.0 rating on the Shopify App Store, backed by 29,177 reviews. It’s packed with features like unlimited reviews, advanced widgets, and seamless integrations, making it a go-to choice for businesses aiming to build strong social proof.
"By far the best reviews app for Shopify. Along with outstanding support make Judge.me a must! These guys really know what they are doing!" – Royalflushvape.co.uk
Key Features
Judge.me stands out with its ability to handle unlimited reviews while offering multilingual support and customizable text settings. It automates tasks like rewarding customers, initiating marketing workflows, and segmenting audiences based on review submissions. Reviews can be displayed as pop-ups or banners, with content delivery options through a Cache Server (available on the Awesome plan) or a Widget API (accessible on the free plan). These features make it easy to integrate Judge.me into your existing e-commerce and marketing ecosystem.
Integration with Platforms
With over 100 integrations, Judge.me is one of the most connected review platforms available. It works seamlessly with major e-commerce platforms like Shopify, WooCommerce, BigCommerce, Squarespace, and Square. Beyond that, it integrates with popular marketing tools such as Klaviyo, Omnisend, and ActiveCampaign, as well as customer support systems like Gorgias and Tidio. Loyalty programs (LoyaltyLion, Smile.io) and automation platforms like Zapier and Appy Pie Automate are also supported, enabling users to set up workflows in under six minutes. These integrations, combined with its customization options, make Judge.me a highly adaptable tool for businesses of all sizes.
Customizable Display Options for Reviews
Judge.me’s admin panel gives businesses full control over how reviews are displayed. You can tweak widget designs by hiding dates, adjusting colors and borders, and deciding how reviewer information is shown – whether it’s full names, first names only, or anonymous reviews. Advanced features available on the Awesome plan include searchable review filters, keyword search functionality to highlight key phrases, and sorting options such as Most Recent, Highest Rating, or Only Pictures. The platform also supports interactive features like upvote/downvote buttons and social sharing options for platforms like Facebook, Twitter, Pinterest, and LinkedIn.
Pricing and Scalability for Different Business Sizes
Judge.me offers a free plan with robust features, making it an excellent option for small businesses and startups. For those needing more advanced tools – like enhanced customization or searchable reviews – the Awesome plan provides additional functionality at an affordable price. This scalable pricing model allows businesses to start with the essentials and upgrade as they grow.
In May 2025, cocoa & shea, a Kuwait-based store, shared their experience with Judge.me:
"The best review app on the market. The team is very helpful and always available whenever I needed them and fixed any kind of problem immediately. For reviews collection, this app offer multiple options for that. Easy to navigate through customers rarely have any problem using it. Also offers integrations with most apps. Highly recommend."
4. Trustmary Conversion-Optimized Widgets
Trustmary takes customer reviews to the next level by turning them into powerful tools for boosting sales and conversions. The platform reports a 2–4× increase in reviews and up to 20% more leads or sales, thanks to its targeted approach to displaying customer feedback where it matters most. With widgets designed to build trust and drive action, Trustmary ensures reviews do more than just sit on your site – they work for you.
"This has been the BEST platform for reviews. It is the easiest to use, integrates seamlessly and your email updates provide incredible value." – Erik Jensen
Key Features
One of Trustmary’s standout features is its AI-powered review selection, which automatically picks the most impactful reviews for display. The platform offers a variety of widget templates, such as review carousels, testimonial walls, and pop-ups, all designed to grab attention. These widgets also include review schema, which can improve SEO by showing star ratings directly in search results.
Trustmary’s dynamic functionality allows you to tailor reviews to specific pages. For instance, e-commerce product pages can showcase product-specific reviews, while service pages can highlight relevant testimonials. The platform also excels at collecting and displaying video testimonials, adding an engaging layer of authenticity to your social proof. With A/B testing, you can determine which reviews perform best, and you have the option to manually prioritize reviews or let the AI handle it for you.
Integration with Platforms
Trustmary integrates effortlessly with popular website platforms like WordPress, Shopify, Squarespace, Wix, Webflow, and Google Sites. It also connects with leading CRM systems such as HubSpot, Pipedrive, and Salesforce, streamlining review collection workflows. For email marketing, Trustmary supports tools like Zapier to create custom workflows. Additionally, it pulls reviews from major platforms like Google, Facebook, Yelp, TripAdvisor, Capterra, and G2, ensuring you can showcase feedback from all the right places.
Customizable Display Options for Reviews
Trustmary’s widgets are designed to blend seamlessly with your website’s style. With just one click, you can match your site’s look and feel. Customization options include adjusting fonts, toggling between dark and light modes, changing colors, adding logos, and resizing cards. For those who want more control, widgets also support custom CSS. Templates range from in-page forms and modal forms to carousels, lists, pop-up notifications, and testimonial walls, giving you plenty of flexibility to display reviews in a way that works best for your site.
Pricing and Scalability for Different Business Sizes
Trustmary offers a free Solo plan for small businesses, allowing up to 200 monthly widget views. For those with higher traffic, the platform provides scalable pricing based on monthly views:
- Starter: $19/month (or $192/year) for up to 5,000 views
- Business: $59/month (or $588/year) for up to 25,000 views
- Scale: $129/month (or $1,284/year) for up to 100,000 views
This usage-based pricing makes it accessible for businesses of all sizes. Trustmary has earned strong reviews, with a 4.6-star rating on G2 (from 11 reviews) and a 4.2-star rating on Capterra (from 22 reviews).
"Trustmary is very easy to use and provides excellent methods of gathering feedback and showing them." – Eemi K., Key Account Manager
5. Elfsight Multi-Source Aggregator
Elfsight is a powerful widget platform designed to bring together reviews from over 30 sources into one streamlined display. It pulls feedback from major platforms like Google, Facebook, Trustpilot, Yelp, Amazon, and Airbnb, giving businesses a centralized view of their online reputation – all within a single widget. With an impressive 4.9/5 rating from more than 1,628 users, Elfsight has gained trust across businesses of all sizes.
In today’s digital landscape, where nearly 99.5% of shoppers read reviews before making a purchase and 49% trust online reviews as much as personal recommendations, tools like Elfsight are more important than ever. For example, TrovaTrip, a travel booking company, reported a 12% boost in booking conversions within just four weeks of using Elfsight’s Google Reviews widget to showcase customer testimonials. Let’s dive into what makes this platform stand out.
Key Features
Elfsight’s widget consolidates reviews into a seamless display while offering advanced tools for filtering and sorting. Businesses can highlight specific reviews based on keywords, authors, or ratings, making it easy to spotlight the feedback that matters most. The widget also includes built-in schema markup, helping star ratings appear directly in search results for better visibility. Display options include grid, slider, and masonry layouts, all optimized for both desktop and mobile use. Additionally, the platform features a customizable call-to-action button to encourage visitors to leave new reviews, and switchable tabs for browsing feedback from different sources.
Integration with Platforms
No coding skills? No problem. Elfsight integrates effortlessly with platforms like WordPress, Wix, Shopify, HTML, Weebly, and Squarespace. Its WordPress integration is especially beginner-friendly, offering drag-and-drop functionality that allows users to deploy the widget in just minutes. Beyond that, the widget automatically pulls in fresh reviews from major sources like Google, Facebook, Yelp, and Trustpilot, ensuring your display stays up-to-date with minimal effort.
Customizable Display Options for Reviews
Elfsight makes it easy to tailor the look of your review widget to match your brand. Choose from six layout options and three review card styles, with flexible settings for background transparency, solid colors, or custom designs. You can also adjust text and rating colors to align with your branding. Whether you prefer a dark theme, a light one, or a completely custom color palette, Elfsight ensures your reviews look polished across all devices.
Pricing and Scalability
Elfsight offers a free plan with basic features, making it accessible for businesses just starting out. For those needing advanced functionality, premium plans start at only $5 per month. This affordable pricing makes it a great choice for small businesses dipping their toes into review management, as well as larger enterprises looking for a robust solution to handle complex needs.
6. Bazaarvoice Ratings & Reviews
Bazaarvoice is a robust review management platform designed for major brands and retailers, offering far more than just basic review collection. With a 3.5/5 rating based on 19 reviews, Bazaarvoice stands out in the market. Its syndication network reaches over 1.3 billion users monthly, generating 20 times more shopper traffic than its closest competitors. This enterprise-level solution is a natural complement to the review tools discussed earlier.
Bazaarvoice has delivered impressive outcomes for leading brands. For instance, Gigaset, a top European provider of cordless phones, saw a 70% boost in conversion rates and a 20% drop in return rates within 15 months of using Bazaarvoice. Similarly, Midland Radio achieved a staggering 143% revenue increase by enabling Social Commerce across all product pages.
"Ratings and reviews have become increasingly crucial to Nourison’s business. We see a direct correlation between our review coverage and revenue at retail, both in-store and online."
- Tracey Mendez, E-commerce Director, Nourison
Key Features
Bazaarvoice offers a range of features that enhance the shopping experience and drive results:
- Review Highlights: Helps shoppers find key information quickly, leading to a 3.6% increase in conversion rates and an 11.9% boost in engagement rates.
- Multi-Product Submission Forms: Speeds up review collection by up to 10 times.
- Email and Text-Based Review Collection: Email efforts can generate up to 70% of reviews, while text messages gather nearly double the reviews compared to other methods.
- Advanced Reporting Tools: Includes sentiment analysis and word clouds to uncover customer insights.
One standout feature is the platform’s ability to help brands effectively respond to reviews. When shoppers see a brand reply to a negative review, their intent to purchase doubles, fostering greater trust.
Integration with Platforms
Bazaarvoice goes beyond collecting reviews by integrating strategically with other platforms to enhance visibility. For example, it syncs with Google to display reviews as rich snippets in search results, improving both visibility and click-through rates when aligned with Google’s guidelines. Additionally, its syndication capabilities connect brands with retailers, ensuring reviews are distributed across the Bazaarvoice Network.
A great example of its impact is Hardys, the UK’s leading wine brand, which saw a 23x increase in visibility at key retailers after implementing Bazaarvoice’s syndication tools.
"We’ve captured a lot of reviews that we can use in our marketing collateral, and we’re really pleased to report that it has led to an increase in advertising effectiveness in the form of better cost-per-click and more engagement."
- Alister Dell, Digital Marketing Manager, Hardys
Customizable Display Options for Reviews
Bazaarvoice allows businesses to personalize how reviews are displayed, showcasing both written and visual content in a way that aligns with their branding. This flexibility helps strike a balance between providing valuable information and avoiding information overload.
For example, The Body Shop used these customization options along with Bazaarvoice Galleries to achieve a 13% increase in average order value while improving the overall shopping experience. Similarly, Hairhouse, a beauty industry leader, reported a 35% increase in engagement on pages featuring reviews and highlights compared to those without.
"If you’re collecting reviews, you’d like to show them off. On pages where we have lots of reviews, review highlights make it easier for customers to see that this is a trusted product."
- Ash Mehta, Head of Digital & Technology, Hairhouse
Pricing and Scalability for Different Business Sizes
Bazaarvoice uses a quote-based pricing model, offering three tiers: Essentials, Advanced, and Enterprise. This structure ensures the platform can meet the needs of both growing businesses and large enterprises with complex requirements.
The investment often delivers quick returns. For instance, Le Col, a premium cycling gear company, experienced a 5x increase in discovery, engagement, conversion, and revenue by combining Bazaarvoice Ratings & Reviews with its Galleries feature.
"I think Bazaarvoice is a great solution. It’s proven its worth in supporting discovery, engagement, conversion, and increasing revenue for Le Col."
- Andrew Longley, Head of Digital, Le Col
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7. Okendo Customizable Review Engine
Okendo is a review platform designed specifically for Shopify, adhering to Shopify’s high standards. It integrates seamlessly into e-commerce workflows, with many users reporting an impressive 4X average boost in conversion rates.
Integration with Platforms
Okendo’s strong Shopify integration, along with over 65 additional integrations, makes it easy to set up and align with your existing tech stack. This not only simplifies operations but also enhances customer engagement and improves SEO by leveraging fresh, user-generated content [72, 74]. On top of this, the platform offers extensive customization options to ensure your reviews match your brand’s unique identity.
Customizable Display Options for Reviews
Okendo gives you full control over how reviews are displayed, thanks to its intuitive interface. You can tweak the widget’s design using tools like color pickers, toggle switches, and drop-down menus. The Auto-Style feature simplifies the process by automatically applying design changes based on three main colors. Additional customization options include uploading custom Star SVGs, setting truncation preferences, and tailoring the Reviews Aggregate section to showcase rating summaries, review counts, and recommendation percentages. You can also adjust layouts and media presentation to fit your brand’s aesthetic [68, 70, 71]. This level of flexibility makes Okendo a great choice for businesses looking to scale, supported by pricing options that cater to various growth stages.
Pricing and Scalability for Different Business Sizes
Okendo’s flexible pricing model ensures it can meet the needs of businesses, whether they’re just starting out or operating at an enterprise level. Subscriptions are available on a monthly basis and can be canceled anytime, offering accessibility for businesses of all sizes. The pricing structure grows with you, featuring plans for small-scale operations and scalable options for larger enterprises:
| Plan | Monthly Price | Annual Price | Order Limit |
|---|---|---|---|
| Essentials | $19/month | $17/month | Up to 200 orders |
| Growth | $119/month | $109/month | Up to 1,500 orders |
| Power | $299/month | $274/month | Up to 3,500 orders |
| Advanced | $499/month | $457/month | Up to 10,000 orders |
| Enterprise | Custom pricing | Custom pricing | Custom limits |
Okendo holds a solid 4.6/5 rating based on 165 reviews. For businesses exceeding their order limits, the platform offers the option to upgrade plans or purchase additional credits [75, 76]. Amber N., a satisfied user, shared:
"The pricing was much more competitive than other tools, which was important to us."
While Okendo’s pricing is appealing to many, some users have noted that additional options could better address the needs of larger businesses. Enhancements like Surveys and Referrals are available as add-ons, further enriching customer engagement.
8. EmbedSocial Google Review Widget
The EmbedSocial Google Review Widget is designed to boost on-site credibility by presenting your Google reviews in a dynamic and visually appealing way. Known for its ability to aggregate and display Google reviews seamlessly, this widget is trusted by over 300,000 brands. It automatically syncs reviews using the Google API and offers flexible customization options to match your website’s design.
Key Features
This widget offers a range of advanced tools to simplify reputation management. It includes an AI Summarizer that condenses customer feedback into digestible insights and an AI Review Responder that provides smart suggestions for replying to reviews. Other standout features include:
- Photo reviews for a more engaging visual experience.
- Shoppable reviews that link directly to products.
- NFC review cards for easy, contactless customer feedback.
These features ensure your reviews not only look great but also enhance user interaction.
Brooks Hitzfield from Seven Sons shared his thoughts:
"The experience with EmbedSocial has been amazing. We’re always looking for ways to leverage our time, so finding a product to keep our reviews fresh automatically was a no-brainer."
Integration with Platforms
EmbedSocial works seamlessly with all major website builders and eCommerce platforms, making it easy to set up. Here’s how integration works:
- Google Business Profile: Connect your profile to sync reviews.
- Customization: Adjust the widget’s design to suit your brand.
- Embedding: Add the widget to your site using the provided code.
For WordPress users, there’s the option to use either JavaScript embedding or a dedicated plugin with shortcode functionality. Shopify users can install the EmbedSocial: Shoppable UGC app directly from the Shopify App Store. Platforms like Squarespace, Wix, and Webflow offer simple HTML or embed block options for smooth integration [77, 79, 80].
Customizable Display Options for Reviews
With over 60 templates and six layout styles – such as grid, carousel, slider, popup, and badge formats – you can tailor the widget to fit your site’s aesthetic. Customization options include colors, padding, image sizes, and CSS support, ensuring a mobile-friendly, multilingual experience. Additional features like light and dark modes, selective display controls, and moderation tools (e.g., filtering by ratings or keywords) allow you to highlight only the most relevant reviews [77, 79].
Zanna Ollove from Boston College highlighted its benefits:
"EmbedSocial allows us to showcase social media content on our web pages in a way that’s both functional and vibrant. Their design library integrates well with our components and is user-friendly."
The widget also supports SEO-rich snippets, helping your reviews appear in search results with star ratings, which can improve click-through rates.
9. Site Reviews WordPress Plugin
Site Reviews is a WordPress plugin built exclusively for WordPress websites, boasting over 70,000 active users and an impressive 4.9/5 star rating. This free plugin offers a wide range of tools to manage reviews directly within the WordPress ecosystem, making it a solid choice for both beginners and experienced users.
It comes equipped with blocks, shortcodes, and widgets to display reviews effortlessly. But what sets Site Reviews apart are its advanced features, such as pinning top reviews, requiring admin approval before publishing, and using Bayesian ranking to intelligently sort pages based on their reviews. These features make it a powerful tool for collecting and showcasing on-site reviews.
Key Features
Site Reviews packs a variety of features to ensure review authenticity and streamline management. It includes tools for review verification, login requirements, and blacklist controls to block spam. The plugin also supports multilingual and multisite setups, allowing reviews to be assigned to categories, posts, pages, custom post types, or even users. Additional perks include integrations with Discord and Slack for notifications, backup and restore options for settings and reviews, and support for Asian languages in excerpts.
For developers, Site Reviews offers over 200 hooks and functions, making it highly customizable. It also includes a REST API for accessing reviews from external sites and a CSV importer for migrating reviews from other platforms. These features make it a versatile addition to any WordPress site.
Integration with Platforms
Site Reviews works seamlessly with popular WordPress tools and page builders. It integrates with Elementor and Avada Fusion Builder, ensuring reviews fit naturally within your website’s design. WooCommerce users can display product-specific reviews, and multilingual sites benefit from compatibility with Polylang and WPML. The plugin also connects with gamification tools like GamiPress and myCRED, allowing users to earn points for writing or receiving reviews. Recent updates have added elements for Avada Fusion Builder (v7.0.0) and global color support for Elementor widgets (v7.2.1).
Customizable Display Options for Reviews
Site Reviews offers extensive customization options to help reviews align with your brand’s look and feel. It provides templates with full HTML control, so you can completely tailor how reviews are displayed. Settings like name and date formats, avatars, and paginated URLs can be adjusted to match your preferences. The plugin also ensures compatibility with popular themes and form plugins for consistent design. Configurable shortcodes and premium add-ons take customization further, offering Review Themes with a drag-and-drop builder and JSON-LD schema markup to enhance visibility in search results with star ratings.
Pricing and Scalability for Different Business Sites
Site Reviews operates on a freemium model. The core plugin is free and includes essential features like spam protection, customization options, and platform integrations, making it ideal for small businesses and personal websites. For larger organizations or those needing advanced features, premium add-ons and support are available, offering a scalable solution that grows with your business needs.
10. Stamped.io Review App
Stamped.io is a comprehensive platform for managing reviews and loyalty programs, designed to turn customer feedback into valuable marketing tools. This all-in-one solution enables businesses to gather user reviews, reward loyal customers, and promote user-generated content to boost engagement across various channels. With over 4,500 reviews and a strong 4.7/5 rating on the Shopify App Store, Stamped.io has proven itself a reliable choice for businesses of all sizes.
Considering that 90% of shoppers read reviews before making a purchase, utilizing Stamped.io’s review displays can increase conversion rates by 10–15%. What sets it apart is its seamless blend of loyalty features with review collection. For instance, email review requests can lift conversions by over 70%, while SMS requests see an impressive 90% open rate. Let’s dive into the features that make this tool a standout for retailers.
Key Features
Stamped.io leverages AI-powered tools and offers multiple ways to collect reviews. Its Smart Assist feature uses artificial intelligence to help customers craft high-quality reviews, while AI sentiment analysis flags reviews based on their tone and content.
The platform supports various collection methods, including email and SMS requests, integration with Facebook Messenger bots, and checkout reviews that gather feedback directly on order confirmation pages. Custom forms allow businesses to ask targeted questions for deeper insights, while video reviews and community Q&A features enable rich, interactive customer engagement.
Stamped.io also provides advanced analytics to help businesses identify their most impactful reviews and marketing channels. Features like Net Promoter Score (NPS) tracking allow companies to measure customer satisfaction effectively. Additionally, the platform enables review syndication across multiple sites and creates shoppable Instagram feeds, opening up more opportunities for social commerce.
Integration with Platforms
Stamped.io integrates seamlessly with popular e-commerce platforms like Shopify, Shopify Plus, WooCommerce, Magento, BigCommerce, and Ecwid. It’s particularly well-suited for Shopify users, allowing reviews to be displayed across homepages, product pages, dedicated review sections, and even shopping carts.
The platform connects with over 170 marketing and e-commerce tools, including Klaviyo and Attentive, making it easy to synchronize with existing workflows. Migration is hassle-free, as Stamped.io can import reviews from other platforms like Judge.me, Loox, Ali Reviews, and PowerReviews. This ensures a smooth transition without losing valuable customer feedback.
"Absolutely LOVING Stamped to manage our reviews… Not only are we paying a FRACTION of the price compared to Yotpo, but we have more features, the admin is simple to set up and use, and review responses are higher." – AIIR Professional
Customizable Display Options for Reviews
Stamped.io offers flexible display options to match any brand’s look and feel. Businesses can choose from layouts like Standard, 2-Column, Slick Slider, Profile, Masonry, and Minimalist. Users can further customize settings such as language, review count, sorting, and date formats.
Advanced customization features include toggleable elements like summary graphs, photo summaries, sort options, customer avatars, verified buyer badges, and more. The built-in CSS Editor allows for additional styling that remains intact even through theme updates. Features like custom form filters and free-text search enhance usability.
Another standout feature is Smart Social Banners, which automatically generate visual content from customer reviews. These can be shared across marketing channels, transforming feedback into promotional assets. Main review widgets also come with filtering options, making it easier for customers to find the most relevant feedback.
Pricing and Scalability for Different Business Sizes
Stamped.io offers flexible pricing to suit businesses of all sizes:
- Lite Plan: Free, includes basic review and rating widgets for up to 50 orders per month.
- Basic Plan: $23/month, adds photo reviews and customer attributes for up to 200 orders monthly.
- Premium Plan: $59/month, includes smart product upsells and Facebook reviews for up to 500 orders.
- Business Plan: $149/month, features video reviews, Q&A, and AI sentiment analysis for up to 1,500 orders.
- Professional Plan: $249/month, offers scalable AI review analysis, shoppable Instagram feeds, and NPS surveys for up to 3,500 orders.
For larger enterprises, custom pricing options are available. These include consultative services, personalized customization, and assistance with migrating data. This range of plans ensures that businesses can scale their use of Stamped.io as they grow, making it a versatile tool for retailers at any stage.
Feature Comparison Table
When choosing a review widget, features like integration, customization, pricing, and functionality play a crucial role in building credibility and boosting conversions. Below, we break down the unique strengths of popular widgets to help you make an informed decision.
Integration Compatibility
Most platforms provide plugins or embed codes for website builders like WordPress, Squarespace, Wix, and Shopify. VisiHero offers seamless integration with major review sites such as Google, Facebook, and Yelp, alongside API options for custom workflows. Trustmary also supports all content management systems and includes a dedicated WordPress plugin, making it a great pick for WordPress users.
Customization Features
Tailoring widgets to match your brand is essential. EmbedSocial offers a universal editor to connect multiple data sources and customize fonts, colors, and layouts. Their Google Reviews CTA Widget has been particularly effective in driving engagement and conversions. Elfsight also excels with customizable designs, syncing directly with Google Business Profiles and offering multiple display formats.
Pricing Structures
Pricing varies widely, catering to businesses of all sizes. VisiHero and Trustmary both offer free plans, with premium tiers starting at $8/month. Mid-range options include Elfsight at $3/month for three widgets and EmbedSocial at $29/month. For larger enterprises, VisiHero’s Reputation Concierge plan costs $399/month and includes advanced features like automated AI responses and API access. These pricing options allow businesses to choose a plan that fits their budget and growth stage.
Here’s a quick comparison of key features across platforms:
| Platform | Starting Price | Free Plan | Key Integration | Standout Feature |
|---|---|---|---|---|
| VisiHero | $0/month | Yes | Google, Facebook, Yelp | AI-powered review responses |
| Trustmary | Free | Yes | WordPress, major platforms | Clean interface with flexible layouts |
| Elfsight | $3/month | No | Google Business Profile | Customizable review displays |
| EmbedSocial | $29/month | No | Multiple data sources | AI-powered filters and CTA buttons |
| Stamped.io | Not specified | Not specified | Shopify, WooCommerce | Robust review management |
Core Functionality Differences
Each platform brings unique tools to the table. VisiHero shines with features like built-in sentiment analysis, automated review requests via email and SMS, and competitive benchmarking. EmbedSocial enhances its offering with AI-driven filters and moderation tools, ensuring only the most impactful feedback is highlighted.
Scalability Considerations
For businesses looking to grow, scalability is key. VisiHero offers a tiered structure, starting with a free plan and scaling up to enterprise-level features for multi-location businesses. Similarly, Stamped.io provides solutions that grow alongside your business, so you don’t have to switch platforms as your needs evolve.
Small businesses might find free or low-cost options like VisiHero’s Check-In Tier or Trustmary ideal. Medium-sized businesses could benefit from the advanced features of platforms like EmbedSocial or Stamped.io. For enterprises, comprehensive tools with analytics and multi-location support, such as VisiHero’s higher-tier plans, are often the best fit.
Finally, testing widget responsiveness on mobile devices and various browsers ensures a seamless user experience. The most effective solutions combine smooth integration, brand-consistent customization, and pricing that adapts as your business expands.
Conclusion
On-site review widgets are a powerful tool for building trust and driving business growth. With 94% of consumers relying on online reviews to make purchasing decisions and 63.6% checking Google reviews before visiting a business, showcasing customer feedback directly on your website has become more than just a nice-to-have – it’s a necessity.
The right review widget can significantly impact sales. For instance, Born Primitive saw a 3.3x increase in their product detail page conversion rate after implementing Okendo widgets. In fact, review widgets have been shown to boost sales by up to 18%. These tools don’t just improve conversions; they also enhance your brand’s credibility.
"A reviews widget helps build trust by displaying reviews from your happy customers." – Robyn Rivera, Websites360
Beyond trust, review widgets contribute to your reputation by highlighting authentic customer voices. They generate user-created content that search engines love, giving your site an SEO boost. Additionally, responding to reviews – whether glowing or critical – shows you’re committed to customer satisfaction. Brands that actively engage with reviews typically see 33% more revenue on average.
Among the many tools available, VisiHero stands out for its robust features, such as AI-powered responses and multi-platform integration. Whether you’re a small business looking for a simple way to display reviews or a larger enterprise seeking advanced analytics and automation, there’s a solution tailored to your needs.
It’s also worth noting that consumers are wary of businesses with ratings below 4 stars. This makes it crucial to actively gather and display positive feedback. By focusing on your goals – whether it’s building trust, boosting conversions, or enhancing SEO – you can select a widget that seamlessly aligns with your website’s design and functionality.
FAQs
How do on-site review widgets improve SEO and help drive more traffic to your website?
On-site review widgets can do wonders for your website’s SEO while driving more traffic. How? By adding fresh, user-generated content that search engines like Google are eager to reward. Regular updates from reviews signal to search engines that your site is active and relevant, which can boost your search rankings.
But that’s not all. These widgets also bring social proof to the table. They help build trust with visitors, making them more likely to stick around and explore your site. When users spend more time engaging with your content, search engines take notice, recognizing your site as valuable and relevant. This combination of better visibility and increased trust can draw in more visitors and keep them coming back for more.
What should I look for in a review widget for my e-commerce website?
When picking a review widget for your e-commerce site, there are a few important aspects to keep in mind to ensure it improves both your site’s credibility and the overall user experience:
- Customization: Opt for a widget that blends effortlessly with your website’s design. It should let you tweak elements like colors, fonts, and layout, so it feels like a natural part of your site.
- Ease of Integration: Make sure the widget integrates smoothly with your e-commerce platform – whether it’s Shopify, WooCommerce, or another option – and is fully optimized for mobile users.
- Real-Time Updates: Choose a widget that automatically refreshes reviews. This keeps your content current and ensures potential customers are seeing the most up-to-date feedback.
A thoughtfully chosen review widget not only highlights customer opinions but also builds trust with visitors and can give your conversion rates a noticeable lift.
How can businesses use customer reviews to build trust and boost sales?
Customer reviews can be a game-changer when it comes to building trust and boosting sales. Research shows that 85% of consumers trust online reviews just as much as personal recommendations. Even more striking, products with reviews can experience a 270% increase in conversion rates. Displaying positive reviews on your website not only reassures potential buyers but also helps them feel more confident about making a purchase.
Negative reviews, while less pleasant, are equally important to address. Responding quickly and professionally shows accountability and a commitment to customer satisfaction. Engaging with feedback – both positive and negative – not only improves your reputation but also creates opportunities to build stronger customer relationships and, ultimately, drive more sales.